Casey Reid — Product Design

Article

Article project preview
Early wireframes and user flows

Background

Process

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

Article

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this principle resonates.

Members